Meet The Team: Stefan Kramer, Sales Director, EMEA

Mr. Stefan Kramer is the Sales Director of Ayyeka BV., Ayyeka’s European subsidiary based in Eindhoven in the Netherlands.
Before joining Ayyeka this summer, Stefan worked as the Director of Channel Management for Germany & the Central and Eastern Europe (CEE) Region at Schneider Electric and held prior roles at Control Microsystems and Citect, a Schneider Electric company.

Stefan studied process technology at the Technisch Lyceum Eindhoven and the HU University of Applied Sciences, Utrecht.

It was during Stefan’s time at university that he had what he describes as his “first field experience” — a diesel generation automation project that involved instrumentation implementation and connecting the system to a SCADA host.

Catching the industrial automation bug

By this point, Stefan says that he had already caught the “industrial automation bug.” The early years of his career allowed him to both gain in-depth experience of the field and to cultivate his passion for travelling and working with colleagues from different cultures — something which he retains to this day.

A move to Lyon, where he lived for six years, got Stefan interested in partner sales, an area he has been involved with throughout his career and an important part of his responsibilities at Ayyeka (Ayyeka operates a global sales partner network spanning four continents; for more details, see here). Stefan says that his tenure in France felt like “one big extended holiday”. During weekends, he was free to hike, cycle, and take snowboarding trips while professionally he continued to enrich his understanding of industrial automation and its associated technologies.

While at Control Microsystems, Stefan came to appreciate that true end-to-end telemetry involves more than just patching together components. Hardware integrations, he says, need to be underpinned by extensive technological and application know-how within the organization — something that Ayyeka has striven to provide ever since its foundation.

IIoT Replacing Industry 4.0

During Stefan’s involvement with Schneider, he became involved with Ayyeka and formally joined the team last year. He says that professionally the Industrial IoT (IIoT) has replaced industry 4.0 as his main area of professional focus but says that he remains firmly rooted in the industrial technology sector.

As Sales Director EMEA at Ayyeka, Stefan has returned to his hometown of Eindhoven, where he lived for twenty years before attending university in Utrecht. Eindhoven, Stefan says, offers almost unrivalled transportation links throughout Europe and is considered Europe’s leading technological center.

From Eindhoven, Stefan and the rest of the EMEA team support both sales partners and customers with all aspects of the onboarding and post-sales processes. His responsibilities include managing both direct sales as well as the European partner channel. Stefan says that he hopes to bring Ayyeka’s principle of exceptional customer support and agile development to this important geography.

He says that combining his partnership experience and industrial automation know-how are the ingredients for a “perfect cocktail” of success at Ayyeka.

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