Content Writer
Content Writer

Content Writer

About the Content Writer position

We are seeking a well-qualified Content Writer as an addition to our team. The Content Writer is responsible for creating, improving, and maintaining content to achieve business goals. Duties will also include raising brand awareness by sharing content and monitoring web traffic and metrics to maintain best practices.

Our ideal candidate is an experienced professional with demonstrable, refined creative, B2B, and tech writing skills – aka a storyteller. You should be detail-oriented and able to work proficiently under pressure. Additionally, if you are an expert in content optimization or brand consistency, we would be glad to chat with you.

You will oversee all marketing content initiatives to ensure that customer engagement and experience are positive and that brand consistency is maintained.

Content Writer responsibilities are:

  • Develop a content strategy that aligns with marketing targets both long term and short term.
  • Collaboratively design and develop site content, design, and layout alongside design and marketing teams.
  • Keep populating our Journalists list and reach out to specialized journals & online magazines
  • Generate and publish engaging content and press releases
  • Edit, proofread and improve upon writer’s posts when necessary
  • Ensure brand consistency by communicating effectively with writers
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Increase web traffic across platforms by managing content distribution to online channels and social media.
  • Keep the content team on board with an editorial calendar
  • Ensure all data and work is legally compliant (e.g. copyright protection)
  • Remain current on developments and generate new ideas to draw the attention of the audience

Content Writer requirements are:

  • Proven work experience as a Content manager
  • Verifiable experience with MS Office and WordPress
  • Basic technical knowledge of HTML and online publishing
  • Knowledge of SEO and web traffic metrics
  • Comprehension of and familiarity with social media
  • Outstanding written English skills.
  • Detail-oriented work style
  • Time management and organizational expert
  • BSc degree in Journalism, Communication, Marketing or relevant field

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